Winning Persuasion Code

Jason Tan

Agency Growth Architect & Leads Gen Expert

Disruptive Innovation Can Hurt If You Are Not The One Disrupting

The global outbreak has triggered the need for disruption to happen on how businesses are done in the new norm. Many see technological superiority in disruptive times like this for answers. While change is indeed inevitable, many forgotten that human nature does not change.

This is not to suggest that to win in the new norm, we should fight for the old. Instead, we should focus on building the new without neglecting the unspoken desires of our customers. While many see remote customer interaction, frequent online meeting and screen sharing as communication tools in the new norm, you cannot forget that the difference-marker is still you.

To sell successfully, you need to engage, pitch, follow up with your customers in ways that makes them feel assured of their purchase decision. Instead of focusing on how technology works, you should focus on how technology empowers you to make your customers feel good buying from you.

Throughout this course you will discover:

  • Understanding your customers’ buying behaviour in the new norm
     - What has change and what has not change in your customers’ buying process
  • Humanize your digitalisation approach for sales breakthrough
     - New norm outreach conversations to engage with your customers remotely
     - How video tool supersize salesmanship for better conversion rate

Course Lessons
5 Lessons (46m)

Jason Tan

Agency Growth Architect & Leads Gen Expert
Recognised as the most accomplished strategist in this generation and a multiple effective marketing awards winner since his apprenticeship days, Jason has earned ‘the Goliath of Advertising’ title due to his unusual effective and disruptive marketing tactics.

Jason’s distinctive strategy has allowed him to envision the NextGen Agency Architectural blueprint. His most recent winning stint was combining off-the-record strategies with fintech capabilities, bringing phenomenal success for a leading agency in Singapore. He has helped increased its FYC by 55% and its agency strength grew 86% in a year.

With such growth achievement, Jason has been invited to share the best practises of building the Million Dollar Agency across the regions of Asia. He had the honour of being the keynote for Sales Maximiser best practise sharing for 13 countries. Additionally, Jason has also been invited to be the keynote speaker for Kick off and Final Sprint events.

Jason’s expertise in Sales Maximiser Architectural blueprint extends to the designing of training in the following areas:

Sales Maximiser

Branding strategies for different strategic level
  • Agency level
  • District level
  • Personal level

Sales Maximiser Marketing

  • Lead gen marketing activities via events & digital platforms
  • Lead to sales conversion blueprint
  • Objection handling
  • Storytelling marketing

Sales Maximiser

  • Immediate aftersales action plan
  • Mistakes to avoid for aftersales activity and policy review
  • Aftersales activity design & scheduling tactics
  • Production planning & optimisation

Sales Maximiser
Talent Acquisition

  • Understanding millennials and their career goals
  • Talent acquisition tactics for millennials
  • Career fair for millennials
  • Internship program blueprint for millennials