Total Customer Centricity 

Module 2

Customer At The Heart Of Your Business

Module 2 - CDS Stage 1 & 2 Strategies

Life insurance business is about the continuity of life, securing families’ futures, and protecting children’s dreams. Taking center stage of all these is the customer - the customer’s interest, the customer’s peace of mind, and the customer’s trust in the agent’s recommendations. All these are not simply communicated in what is com-municated in sales and marketing, but what is experienced by the customer along all the touch points.

This Customer Centricity training programme is designed to bring about a positive and impactful customer experience through the customer’s journey. From before the appointment, to the appointment, to closing and post-sale, there are customer ser-vice strategies an agent could employ to deliver a personal and positive customer experience for his client.

In this module, you will discover:

Nurturing prospects at stage 1 & 2 (Getting people to know you and like you)
  - Stage 1: Customer knows you
  - Stage 2: Customer likes you

CDS Strategies
• Online personal brand building (ideal clients and area of expertise)
  - Personal brand building to attract eyeballs and build credibility
  - Defining your personal brand, what do you want to be known as?
  - Building your brand identity and brand positioning with key messages
  - Collecting and showcasing testimonials as social proof

• Professional connection & nurturing
  - Targeting professional network, reconnecting with former col- leagues/work connections
  - Staying visible with consistent expert content sharing to nurture interest

• Lifestyle & interest group connection
  - Presence, connection and leads generation in interest groups
  - Producing and sharing interesting content to build connections and following
  - Establishing yourself as an authority in a field out of insurance

• Self-organised lifestyle / professional events
  - Thematic events you can organise to attract not-ready-to-buy pro- spects.
  - Conceptualising to planning to executing leads generation events

Lessons in This Course
14 lessons (2h 18m)

Jensen Siaw

Chief ​Motivator & Executive Producer

Jensen is a Performance Coach & Sales Motivational Speaker who has spoken to over 250,000 live audience across Asia. Known as a master motivator in the life insurance industry, he has coached MDRT/COT/TOT qualifiers and leaders of Multi-Million Dollar Agencies. His clientele includes AIA, Allianz, Aviva, AXA, Prudential, Tokio Marine, Manulife, Zurich, Great Eastern, NTUC Income, bancassurance partners and other insurers in the region.

Jensen is also the Chief Motivator & CEO at Jensen Siaw International (JSI). JSI is engaged every year by insurance companies to run recruitment seminars, university recruitment programmes, leads generations platforms, and sales breakthrough boot camps. With his live hosting and broadcasting experience, Jensen kickstarted JSI's online events and webinar production capabilities to help insurers and agents thrive above the Coronavirus pandemic. Since COVID-19 hit our shores, Jensen has produced and hosted numerous online motivational talk shows and webinars, reaching over 80,000 virtual audience across Asia.

Recognised for his work in Asia’s life insurance industry, Jensen was invited onto the judging panel for Asia Trusted Life Agents and Advisers Awards 2018 to 2020, serving alongside the suite of CEOs and CDOs of various insurers in the region.

In his efforts to reach and empower more people beyond his keynotes and seminars, Effectively bilingual, Jensen has spoken and appeared on numerous media shows on 938Live, YES933, Capital958, Love972, UFM1003, BFM89.9, Channel U, Channel 8, The Straits Times, and The Business Times. He has also authored 2 books: “Change Your Inner Cards, Win The Outer Game” and “7 Days to a New Goal”.

  • Master Trainer of Breakthrough Boot Camp for MDRT Aspirants (2014 - 2019)
  • Closing keynote speaker at MDRT Day Singapore 2019
  • Host for first ever virtual MDRT Day Singapore 2020
  • Executive Producer & Host for MDRT Day Singapore 2021
  • Producer of webinars & online events for life insurance companies
  • Virtual Motivational Speaker & Host for online learning conferences