Storyshowing - Using Stories in Sales

Jason Tan
Agency Growth Architect & Leads Gen Expert
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Why some advisors thriving in an age while others are struggling to survive?

Why do some struggles to keep up with all the referrals they get when others have to claw and dig just to get one referral?

We were determined to find the answers to those questions, to find exactly how top advisors sell. The characteristics we found in top advisors were both profound and simple

• The way they sold was illustrative and simple
• They excelled in relating and communicating with others
• They developed specialised audiences for their services

By using simple illustrations, anecdotes, and metaphors, advisors can better bring themselves and their ideas into the mental grasp of every client. Consequently, clients love talking to them and referring their friends as well.

This selling technique is known as storyshowing. It is a proven psychological fact that when incorporate your storyshowing technique into your sales strategy, you put your client’s mind in a light trancelike state that makes them more susceptible to influence. Everyone loves a good story. In this workshop, we will share with you how to tell the financial story.

Throughout this course you will discover:

Why statistics don’t sell and stories do
• Understanding why whole brain persuasion has twice the adds of winning the sales
• Learning to speak the language of the right brain during selling situations

Becoming better at storyshowing

• Understanding how buying decisions are made among the 4 differing client’s personality type
• How to develop a unique story that resonate with each of the 4 client’s personality type

Storyshowing at different stages of your sales process

• How to turn show and tell into financial story that sells
• Pre-sales Storyshowing VS Storyshowing during sales appointment, with case studies
• Storyshowing digitally VS Storyshowing face to face

Course Lessons
10 Lessons (42m)

Jason Tan

Agency Growth Architect & Leads Gen Expert
Recognised as the most accomplished strategist in this generation and a multiple effective marketing awards winner since his apprenticeship days, Jason has earned ‘the Goliath of Advertising’ title due to his unusual effective and disruptive marketing tactics.

Jason’s distinctive strategy has allowed him to envision the NextGen Agency Architectural blueprint. His most recent winning stint was combining off-the-record strategies with fintech capabilities, bringing phenomenal success for a leading agency in Singapore. He has helped increased its FYC by 55% and its agency strength grew 86% in a year.

With such growth achievement, Jason has been invited to share the best practises of building the Million Dollar Agency across the regions of Asia. He had the honour of being the keynote for Sales Maximiser best practise sharing for 13 countries. Additionally, Jason has also been invited to be the keynote speaker for Kick off and Final Sprint events.

Jason’s expertise in Sales Maximiser Architectural blueprint extends to the designing of training in the following areas:

Sales Maximiser

Branding strategies for different strategic level
  • Agency level
  • District level
  • Personal level

Sales Maximiser Marketing

  • Lead gen marketing activities via events & digital platforms
  • Lead to sales conversion blueprint
  • Objection handling
  • Storytelling marketing

Sales Maximiser

  • Immediate aftersales action plan
  • Mistakes to avoid for aftersales activity and policy review
  • Aftersales activity design & scheduling tactics
  • Production planning & optimisation

Sales Maximiser
Talent Acquisition

  • Understanding millennials and their career goals
  • Talent acquisition tactics for millennials
  • Career fair for millennials
  • Internship program blueprint for millennials