Leads Generation using
Online Events

Jason Tan

Agency Growth Architect & Leads Gen Expert
It is no secret that younger demos prefer experiences over possessions. And they love to share their experiences with others on social media platforms. Which explains why in a research by MarketingProfs (2020), 85% of consumers said they were likely to purchase after participating in events or experiences. And 91% of consumers said they had more positive feelings about brands after attending events or experiences.

This reinforce with the fact that today, consumers want memories, not just products. According to Forbes (2019), 74% of event attendees said they have a more positive opinion about the company, brand, or product being promoted after an event. And 98% of users feel more inclined to purchase after attending an event or experience.

Take charge of your leads generation campaign by knowing exactly what kind of social events to organise, for who to attend, and design a social media campaign accordingly that gives you the sign-ups.

Throughout this course you will discover:

1. How to identify and create online events that attract leads
 - Leveraging on social media platform as research tools to identify low cost activities that can be used as online events that connects with your prospects.

2. How to invite clients, warm market and their connections to join
 - Proven digital marketing blueprint that generate sign-ups for your online events while reducing drop out rates.

3. Post event follow up strategies to keep the leads engaged
- Messaging engagement scripts to be used as post online events activities to generate sales opportunities.

Course Lessons
16 lessons (1 h 32m)

Jason Tan

Agency Growth Architect & Leads Gen Expert
Recognised as the most accomplished strategist in this generation and a multiple effective marketing awards winner since his apprenticeship days, Jason has earned ‘the Goliath of Advertising’ title due to his unusual effective and disruptive marketing tactics.

Jason’s distinctive strategy has allowed him to envision the NextGen Agency Architectural blueprint. His most recent winning stint was combining off-the-record strategies with fintech capabilities, bringing phenomenal success for a leading agency in Singapore. He has helped increased its FYC by 55% and its agency strength grew 86% in a year.

With such growth achievement, Jason has been invited to share the best practises of building the Million Dollar Agency across the regions of Asia. He had the honour of being the keynote for Sales Maximiser best practise sharing for 13 countries. Additionally, Jason has also been invited to be the keynote speaker for Kick off and Final Sprint events.

Jason’s expertise in Sales Maximiser Architectural blueprint extends to the designing of training in the following areas:

Sales Maximiser

Branding strategies for different strategic level
  • Agency level
  • District level
  • Personal level

Sales Maximiser Marketing

  • Lead gen marketing activities via events & digital platforms
  • Lead to sales conversion blueprint
  • Objection handling
  • Storytelling marketing

Sales Maximiser

  • Immediate aftersales action plan
  • Mistakes to avoid for aftersales activity and policy review
  • Aftersales activity design & scheduling tactics
  • Production planning & optimisation

Sales Maximiser
Talent Acquisition

  • Understanding millennials and their career goals
  • Talent acquisition tactics for millennials
  • Career fair for millennials
  • Internship program blueprint for millennials