Jason Tan

Agency Growth Architect & Leads Gen Expert

Killer Tips for Optimising Agency Growth and Attracting Financial Talents

To grow an agency, you need to hire. And to hire, you need to attract new blood. Here’s the irony.

Did you know Google (aka alphabet) receive an average of 2mil job applications a year.
Did you know P&G receive an average of 900,000 job applications for their 5000 job openings.
Did you know one job offer often receive 100-200 job applications.

The irony is when it comes to hiring for your own agency, we don’t receive so many applications ourselves. Why is that so?

There are two key issues agency leaders are probably facing with their recruitment strategy. One is the lack of strong employer branding. Some agency leaders said they created an employer brand. However, branding is not about having logos, name cards, letterheads and websites. To brand your agency in ways that can attract talent is more than just creating some logos. 

The second is incorrect social recruitment methodology. With the rise of social media, one can easily connect and recruit talents directly. Countless organisations have experienced success via such recruitment approach. However, you would also believe that many agency leaders have tried but failed to taste similar victories. Agree? 

The catalyst behind agency growth success lies in your ability to address these two issues. In this sales maximiser series, you will pick up actionable insights on: 

1. Discovering how to fast-forward the success of your agency branding in a couple of hours without drowning in theory

• Ideal brand naming strategies
- How to explore the right brand name for your agency brand
- How to brand your agency after your name

• How to complete for talents through communications
- How to calibrate your social media profile page that impresses talents
- What kind of social media activities you need to curate that attracts talents’ application

2. The path of lesser resistance to recruit talents via social media

• Common Social Recruiting mistakes to avoid
- 2 common mistakes when recruiting via social media
- The kind of talent profile who are more opened to exploring a financial career

• Social Recruiting strategy that works for digitally
- How to find your ideal talents on social media such as Facebook (now known as Meta) and Linkedin
- The two secret ingredients to connect and engaging your talents during the recruitment outreach process (with 2 case studies provided)

Course Lessons
23 lessons (1 h 54 m)

Jason Tan

Agency Growth Architect & Leads Gen Expert
Recognised as the most accomplished strategist in this generation and a multiple effective marketing awards winner since his apprenticeship days, Jason has earned ‘the Goliath of Advertising’ title due to his unusual effective and disruptive marketing tactics.

Jason’s distinctive strategy has allowed him to envision the NextGen Agency Architectural blueprint. His most recent winning stint was combining off-the-record strategies with fintech capabilities, bringing phenomenal success for a leading agency in Singapore. He has helped increased its FYC by 55% and its agency strength grew 86% in a year.

With such growth achievement, Jason has been invited to share the best practises of building the Million Dollar Agency across the regions of Asia. He had the honour of being the keynote for Sales Maximiser best practise sharing for 13 countries. Additionally, Jason has also been invited to be the keynote speaker for Kick off and Final Sprint events.

Jason’s expertise in Sales Maximiser Architectural blueprint extends to the designing of training in the following areas:

Sales Maximiser

Branding strategies for different strategic level
  • Agency level
  • District level
  • Personal level

Sales Maximiser Marketing

  • Lead gen marketing activities via events & digital platforms
  • Lead to sales conversion blueprint
  • Objection handling
  • Storytelling marketing

Sales Maximiser

  • Immediate aftersales action plan
  • Mistakes to avoid for aftersales activity and policy review
  • Aftersales activity design & scheduling tactics
  • Production planning & optimisation

Sales Maximiser
Talent Acquisition

  • Understanding millennials and their career goals
  • Talent acquisition tactics for millennials
  • Career fair for millennials
  • Internship program blueprint for millennials